Situation: A NASA astronaut encounters a Russian
Cosmonaut on the streets of Brooklyn. Slogan: “Hey, I T’ink I Soyuz in Outta Space!”
Situation: A mother must choose which of her two children
will get the last bowl of a canned legume and sausage stew. Slogan: “Beanie Weenie Miney Moe.”
Situation: A queasy gunslinger squares off with a
U.S. marshal gone bad. Slogan: “Bilious
The Kid vs. Wyatt Perp.”
Situation: The bakery flubs its caraway recipe,
resulting in misshapen baked good. Slogan: “Awrye Bread.”
Situation: Your chicken requires institutional care. Slogan:
“Commit a Fowl.”
Situation: The heroin trade, long persecuted in the
big city slums, relocates to the great outdoors. Slogan: “Your Habitat Is Where Your Habit Is At.”
Situation: Young Americans engaging in mobile
communications with their friends south of the border. Slogan: “Gen X Text Mex.”
Situation: A famous ovoid character from nursery
rhymes attracts a lover. Slogan: “The
Yolk Who Slept with Humpty Dumpty . . . Laid an Egg.”
Situation: A famous rapper / actor acquires a
deforming illness that also turns him into an arena rock star. Slogan: “Mos Def Leper.”
Situation: A woman projects obvious disinterest in
her shower scrub. Slogan: “She Is
Aloofah.”
